However, I want you to know what tremendous customer loyalty you have created by reminding me that I had to decide soon if I didn't want to get charged $300. Many companies would just hope it slipped my mind, and they collect $300. You - and Lumin - are truly considerate of customers and treat them and their hard-earned money with respect.

I look forward to a time in the future when I will be a Lumin customer.

Feel free to forward this email to anyone you think would like to see it.